News & Resources

News & Resources

Benefits of Online Reputation Management

What Is Online Reputation Management Online Reputation Management (ORM) is a complex set of strategies that maintains a business’s positive online reputation while minimising negative…

News & Resources

How to Create a Digital Marketing Strategy?

10 Do’s and Don’ts to Guide Your Digital Marketing Strategy Whether you’re a small or big company, it’s essential to have a clear digital marketing…

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Google Calls for Mobile Responsive Websites

The internet landscape has changed dramatically since the 1990s. Gone are the times when it was merely enough to have a presence online, and trends…

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Competitor Keywords And How To Use Them For Your AdWords Campaign

The potential customers that visit your company’s website from an AdWords campaign may originate from a variety of search terms, depending on the keywords bought…

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Singapore: One of the Top Digital Consumers in the World

Within Southeast Asian Markets, Singapore companies rank #2 for digital advertising spend versus total advertising spend. As business owners, we have to consider if we…

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Dark Social as a Marketing Opportunity

With the continued growth and increasing popularity of social platforms (Facebook, Instagram, Twitter) as well as private messaging apps (Facebook Messenger, SnapChat, Whatsapp, and WeChat),…

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Evolution of Digital Age by Hyper-Connected Lives

Hyper-connected consumers are changing the way media is consumed and interacted with.  This begs the questions of how our communication strategies need to change to…

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Singapore’s Ad Spend to Increase to $376.5 Million This Year

eMarketer and IAB Singapore recently released South East Asia’s first digital ad spending report for this region. The report mainly covers the market in 6…

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The One Thing You Can Do Today To Fast Track Your Website on SEO

It has been three years since Google officially acknowledged the HTTPS protocol as a ranking signal. To recap slightly on the differences between HTTP and…

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Google Enables More High-Quality Content, Removes First Click Free Policy

Google is on a mission to provide users with more high-quality content. Last October 1, they announced through a blog post that they’re removing the…