5 Powerful SEM Tools (That are Free!)

SEM Tools

Search Engine Marketing (SEM) can help increase your website traffic and gain massive reach to your target audience. Thankfully, there are a variety of tools available to help you along the way and make your SEM strategy more efficient and manageable. And the best part is, these tools come free! So you can use them even if you have a small marketing budget or no budget at all.

Here are 5 powerful SEM tools that you can start using today:

1. Google Keyword Planner

Google Keyword Planner

When it comes to SEM, using relevant keywords is necessary. It is important to build a keyword list that includes exact and phrase keywords that are relevant to your business.

Google Keyword Planner allows you to find the keywords that are most relevant to your brand, product, or service. Which you can choose to add to your marketing campaign. There are plenty of keywords that can be associated with your business, but getting the most relevant will help you target better.

2. Google Search Console

Google Search Console

We all know the power of Google search results – appearing in it helps drive traffic to your website and improve online visibility. And with Google Search Console, you can measure your website’s search traffic and see which search queries or keywords show your site, and how often searchers click through for those queries or keywords. So when it’s time to create a campaign, you can use all the information you’ve collected from Google Search Console.

3. Google Data Studio

Google Data Studio

As a business owner, data is crucial. It’s your lifeblood. It’s what keeps you going. Without it, it would be difficult to come up with effective marketing campaigns. Just like a ship without its sail. That’s why it is necessary to collate data that will truly make an impact. And that’s where Google Data Studio can help.

Google Data Studio is a data visualization tool that helps you import your data from Google Ads, Analytics, Campaign Manager, and more. It allows you to arrange data according to various metrics, visualize them in the form of charts, graphs, and tables, and turn them into engaging and customizable reports.

What’s interesting is you can share these reports within your team; hence, they can view, edit, organize, and manage the exact data in just one report. No more hassle and waiting time.  

4. Spyfu


Want to spy on your competitors? Let Spyfu do the job! Spyfu is a great tool where you can find every keyword that your competitors have used and every ad test they have made. Discover which keywords did or didn’t work for them as well as the ones they keep buying that you’ve never thought of.

Learning from your competitors helps you avoid doing their mistakes, and saves you time & resources.

5. TitleCap


Properly capitalized text ads are essential to SEM success. Unfortunately, not every SEM specialist knows the rules of capitalization. But that’s fine because TitleCap can help you automatically capitalize your text and make your ads visually appealing. Simply go to TitleCap, enter your ad title or text, and wait for it to do the proper capitalization.

Succeed in Your SEM Campaigns

Take advantage of these powerful and free tools to start getting results with your SEM strategy. And if you want to take your digital marketing efforts to the next level, call us +65 6970 2800 or email us at hello@w360.asia. We will be happy to help you!