- Not writing for your readers
While it is always great to aim for top rankings on Google’s SERP (Search Engine Results Page), you must never lose sight of the essence of your content, even during translation to cater to your optimization strategies. When you are writing for blogs, readability is most important. While keyword inclusions, links, subheadings and URL construction are great, what truly matters is the actual piece that you will be sharing with your readers.
- Lack of strategy in keyword choices
If you have already laid out the essentials of creating impactful, helpful and high-quality content, the next mistake you need to avoid relates to your choice of keywords. Without a wise choice of keywords, your target readers and customers may not find their way to you.
- Inconsistent choice of links
It is necessary for you to include the links you would like to optimize as well as maintain their relevance to the content, all without bombarding your page with too many of them. Your choice of links may lead to a higher page ranking, but what also matters is whether they assist your readers in the topic they would like to learn more about. What you want to avoid doing is include links that are entirely unrelated to your content, and you should definitely steer clear of laying out your links in a way that is overtly promotional as well.
- Too much jargon
No matter how technical your product or services may be, there still is no excuse to make your blog too complex for your visitors to appreciate. Again, you are writing for consumers, not for industry gurus and search-related algorithms. However, if you are targeting industry experts, then the use of industry-specific jargon may be an exception to the rule. The use of relevant key phrases and words can show the level of expertise you have in the field.
- Poor images and videos
One of SEO‘s best practices includes mixing up your content types to help maximise your page. This ensures the topics you write and present about will be covered comprehensively and are helpful to readers. The last thing your readers and search metrics need is to be presented with poor images or videos. They do not contribute to what you are trying to convey and they run the risk of providing visitors with a poor user experience.
By avoiding these SEO mistakes, you can be sure to optimise your efforts while connecting with readers. Test out your blogs and see how readers respond to them in order to further improve on how you create content.