SEO audit is a foundational step and part of analysing your web presence. Digital marketing experts stress the importance of this phase of SEO optimisation as it ensures that your SEO strategy is up-to-date and allows you to craft a plan that will deliver results.
As with any audit, the purpose of the auditing phase is to sift through information and locate any errors or troubles plaguing your organic search performance. These problems usually hinder the ranking and visibility of your website and brand on search engines like Google and Bing.
Why Are SEO Audits Important For Your Business
Apart from rooting out issues that prevent your brand and website from gaining visibility on search engines, an SEO audit is also useful for several reasons as listed below.
An SEO site audit will:
- Help you to root out problems in your website like poor loading speeds or the lack of alt tags and alt descriptions on images which makes it nearly impossible for search engines to crawl your website.
- Allow you to one-up your competitors by ranking higher on search engine results pages (SERP)
- Ensure that your website is being crawled by search engines and is properly indexed
- Ensure that both desktop and mobile users have a user-friendly experience when accessing your website
- Allow you to optimise your content through keyword optimisation
While this is not an exhaustive list of reasons why you should consider conducting an SEO health check, it underscores the importance of an SEO site audit. With an SEO audit, you are able to enhance your website’s ranking and visibility which ultimately leads to increased sales for your business.
Tools Required For The SEO Auditing Process
To conduct a SEO audit, you need to employ a reliable technical SEO auditing tool. We will be considering the top 3 SEO auditing tools on the market and how they tackle the SEO checklists.
1. Semrush Site Audit Tool
Perhaps a favourite among digital marketers is Semrush’s site audit tool. It is an effective website crawling tool that allows you to have an introspective look at the health of your website. As with any technical SEO auditing tool, after engaging with Semrush’s site audit tool you are privy to a comprehensive list of issues with your website.
In fact, Semrush’s site audit tool is able to identify over 140 technical and on-site optimisation problems! If having to go through an intensive SEO checklist sounds overwhelming, another great feature of Semrush’s site audit tool is that it automatically ranks your issues from most pertinent to least important. This will ensure you are able to prioritise the SEO optimisation process.
2. SEO Site Checkup
Another important SEO audit tool is the SEO Site Checkup. Simply key in your website’s URL address and the technical tool will do all the work! Within a span of 10-20 seconds you have a full report generated that helps you understand how your website is viewed by any given search engine.
Right from the get-go, you are presented with a score that informs you about the health of your website. After assessing your score, the SEO Site Checkup tool produces a comprehensive list of issues that require fixing and it is categorised according to high, medium and low priority.
Another great benefit of using SEO Site Checkup is that you can conduct a comparison between your SEO performance and those of your competitors. Not only are you able to glean more information about their strengths and weaknesses, but you are able to learn how your website can come out victorious on Google’s SERP!
Not only does this tool identify your issues, the technical tool also offers succinct advice on how to remedy the problems. Whether it might be a lack of the “alt” attribute or the fact that your webpage contains unfriendly URLs, this tool will educate you on how to fix these issues. Do note, that to access the information on how to remedy these problems, you will need to invest in the premium version of the analysis tool.
3. Google Search Console
The third SEO audit tool you can consider is a great tool even for beginners. Google Search Console is a free SEO audit tool that is simple to use and offers you a whole host of information from in-depth performance analysis. Google Search Console is able to highlight issues with page loading speed, missing ALT tags and broken links among other problems. On top of that, you can access more information about the average click-through rate (CTR) and your website’s current ranking on Google’s SERP!
Get Started On SEO Optimisation When You Do A SEO Audit
SEO auditing is a key aspect of optimising your website to ensure maximum visibility and enhanced rankings on Google’s SERP. Check out any of these tools to get started on diagnosing the health of your website so that you can take the necessary steps to make sure your website comes out on top! If you need assistance with digital marketing services in Singapore, click here for more information.