Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the higher the traffic, it will receive from the search engine’s users; these visitors can then be converted into customers.
SEO marketing is a very important part of an online business growth. It helps gain a lot of traffic and sales, but only if done correctly. There are many things to consider when doing organic search marketing SEO. If you need to make sure your website is optimised for search engines and that it has good content running. Your website should also be easy to navigate so visitors get around easily.
To help improve your ranking, here are the best SEO Marketing tips:
1. Optimise your content
The first step to optimising a website is to create relevant content. This means you need to create content people want to read, share, and link back to. The better the content is, the more likely it will be shared across social media platforms such as Facebook and Twitter and linked back to from other websites. This not only improves your rankings with search engines but also helps drive traffic directly to your site.
2. Optimise all pages for mobile devices
In 2016, more than half of all searches came from mobile devices, therefore it’s important that every page on your website be optimised for mobile viewing. Creating mobile-friendly design elements such as shorter paragraphs and bulleted lists; using larger fonts; keeping images simple; and avoiding Flash animations or videos slows down page loading times on smartphones and tablets.
3. Leverage your social media presence
Social media platforms such as Facebook and Twitter can be used by businesses as a way of promoting their products or services by providing links back to their website where they can purchase these products or services. These links will help improve the overall ranking of your website in search engines such as Google because they are considered ‘authoritative’ links which are valuable for search engines.
4. Make sure your website loads quickly
People will abandon websites that take too long to load; it’s just not worth their time. And if they leave your site because it takes too long to load, then they may never come back again! So, make sure all images are compressed as much as possible (with no loss in quality) and make use of the HTML code instead of images wherever possible (for example, using an image map instead of lots of separate images).
5. Choose keywords carefully
Keywords determine how well your website ranks for specific searches. To find out which keywords will give you the most benefits, use Google keyword planner tool or SEMrush and check which keywords people are searching for. You can also use Google Trends to explore whether there are any trends in the keywords that people are using.
6. Use keywords in image alt attributes
Image alt attributes are used by search engines to determine what an image should display as its text description when it’s not visible (for example, when someone has turned off images or if their browser doesn’t support them). If your images contain text descriptions, then make sure these descriptions include keywords from your content.
7. Use internal links on your site
Internal links help search engines find and crawl your website. They also help users navigate through a website easily and efficiently. In addition, internal links improve user engagement by encouraging them to visit other pages on your website. When you have an abundance of internal links pointing to different parts of your website, it informs Google about your site being relevant and authoritative in its niche.
Unlock the keys to better ranking with W360 Group
If you know all the right tricks, there’s no question you can rank better—but how are you supposed to get a grasp on everything when you’re just starting out? Reach out to our digital superheroes at W360 Group. We’re packed with great tips and recommendations for SEO marketing in Singapore, that you may apply to any type of business hoping to improve their search engine ranking with ease!