Contrary to many beliefs, Search Engine Optimization (SEO) is not just for online stores; it’s also for shopping malls as well as regular brick and mortar entities. Why? You ask. With the said cutting-edge approach, you can use search engines to your advantage since it puts your money-making endeavor in a class of its own marketing-wise. This, by driving traffic to your website, enhancing customer base, boosting sales, and so forth.
On the one hand, hiring a tried and tested SEO company that can deliver extensive service is an exceptional move. On the other hand, this may cost a lot and if you own a small-to-medium entity (SME), shelling out a substantial amount for it may not be feasible.
The good news is you can still invest in SEO, bring traffic to your business, and become relevant in the industry you’re in. All, without burning a hole in your pocket. How? Continue reading for details.
Enlist in Google My Business
Enlisting in Google My Business is easy, convenient, and free of charge. You simply need to sign up and verify the details (phone, address, and others) that you sent. In line with this, make the most of your account by including accurate operation hours, recent photos, and blog posts, just to name a few.
Enlist in other directories
Aside from enlisting in Google My Business, you should also enlist in other directories that can improve your website’s rankings. The long list includes Yelp, Bing places for business, Foursquare, Yellowbook, and many others. By doing so, you can attract more traffic to your site. Traffic that can be converted to customers who can help your business grow.
Optimize page titles and descriptions
On your website, make sure that your page titles, as well as descriptions, are optimized. To achieve this, you need to be mindful of the right length, keyword usage, etc. That being said, don’t just copy and paste existing content, but come up with ones that are more engaging and are more thoroughly created.
Optimize images
As the old saying goes, “Pictures speak louder than words.” This is also true when it comes to SEO. Remember, professional photos can attract potential shoppers. If you don’t have access to them, you can opt for graphics since they are effective in moving emotions. And since a vast majority of consumers are emotional shoppers, it’s safe to say that investing in them is a worthwhile move.
Furthermore, incorporate high-ranking keywords in your image alt tags. This is good for SEO since it explains to search engines what a particular image is all about.
Outsourcing is still the way to go
While the aforementioned measures are beneficial for your SEO campaign, it’s important to note that they may take time and it’s still best to outsource them through legit service providers. If you’re seriously contemplating going this route, make sure to do your homework and extensively perform background checks beforehand.
In line with this, be mindful of entities or freelancers that promise top ranking in a month or less. Chances are, those who give the said promises use shady methods that may cause your site to be penalized.
The good news is you can hire W360 Group, a tried and tested entity that boasts of a long history of success rate, customer satisfaction, and so forth.
Don’t believe the hype? Contact us and choose from the wide array of packages that we offer. You can avail one that can perfectly complement your goals, budget, and so much more.
