Return on investment (ROI) is important for every form of marketing and it tells you whether you’re getting your money’s worth from your marketing investment. When you can effectively measure the ROI, you can quickly scale up the profitable marketing investment, and not forgetting to cut back or improve on those that are not, to maximize your returns from your marketing efforts.
Measuring marketing ROI isn’t rocket science – it’s about measuring profit generated against your investment. But you must first be able to measure your sales and revenue generated. This is really straightforward for an e-Commerce business but it can be a challenge for the small and medium businesses (SMB) with offline sales.
You can now have affordable and easy tracking of ROI on your digital marketing campaigns. WEB360 allows attribution of every offline sale and its revenue generated from your digital marketing efforts by:
- Identifying which campaign has generated the lead
- Tracking the sales revenue generated from this lead with its lead and pipeline management capabilities
Contact us today to learn more or get your free trial today!