The flu and cold season are right around the corner. If you own a pharmacy or supplement store, it’s not just a chance to assist those who need to address their medical or daily needs, but at the same time improve profit. And in today’s society where the Internet, particularly search engines like Google pretty much plays a key role in everyday life, investing in Google Ads is arguably the best thing that you can do if you want to address the aforementioned matters.
But, the question still stands: What exactly is Google ads and how can a pharmacy or supplement stores benefit from them? Read on for details.
Google Ads explained
In simple terms, Google Ads, fka AdWords, is the advertising platform that’s delivered by Google. Here, ads are strategically offered to users when they perform searches. If properly used, it can improve your brand’s visibility, bring faster results, and so much more! How? You ask. Read on to find out more.
Influence users to avail your product
In general, users rarely purchase or provide their contact details when they visit a website for the first time. This won’t be the case when you decide to invest in Google Ads since it pretty much prompts them to breeze through the purchase funnel by highlighting product features and capabilities, giving potential shoppers helpful recommendations and suggestions. That being said, instead of going elsewhere to compare available options, consumers are encouraged to make a decision in a jiffy. Plus, it’s very simple to employ.
With Google Ads, your marketing campaign can be effective and efficient because it’s possible to direct ads to people who are more likely to purchase, say, cold and flu medications and supplements.
On top of this, you can even opt for automatic bid strategies where bids are going to be adjusted based on the conversion as well as the combination of different factors. The long list includes the time of the day/week, location, device, browser, and so forth.
Make the most of your time
Time is of the essence in the business sector and in a vast majority of cases, proper use of it separates the best from the rest. Plus, such an advantage is ideal if your business has a limited budget and don’t have the luxury to run ads 24/7, but you want to compete with other established counterparts.
On the other hand, you need to do your homework and experiment. One of the best ways to do this is to run your campaign for three to six months, then compile available data. Afterward, analyze the time or day that lead to clicks but not conversions as it could deplete your funds without yielding positive results.
Continue to perform experiments until you develop a formula that improves your conversion rate. Also, remember that this may change, especially in the flu and cold season and it’s best to patient.
These are some of the reasons that make Google Ads a worthwhile investment if you own a pharmacy or supplement company and want to make the most of its success potential.
If you need professional Google Ads service, W360 Group can help you expedite the process with our expertise. Our team of Google Ads professionals who are backed by a proven track record is ready to help. Get in touch with our Digital Consultants today!