SEO Marketing Strategy 1.0: Understanding Google Analytics

SEO Marketing Strategy


In a world where marketers are constantly pushing their products and services to the masses, it may be difficult for smaller businesses to reach out. Small business owners must work two or three times harder to compete against the big brands. As a small business owner or startup, it’s easy to feel overwhelmed with how to properly reach your audience. If you want your business to succeed, there’s no better strategy than SEO marketing.

Look out for some great SEO marketing tips from this article to take the first steps towards becoming successful.

What is Google Analytics?

Google Analytics is the most powerful tool in your digital marketing arsenal. It’s one of the best ways to track how a business website or app’s performs – and seeing what content works best for your audience.

Why is Google Analytics Important for Your SEO?

As a business entity, have you ever wondered what makes a website successful? What factors influence the growth and development of your business? 

The answer to these questions can be found in the internet world. The success of any website depends on its ability to attract many visitors regularly and convert them into customers or leads.

In order to understand how your website implements effectively, it’s important that you know how it performs based on certain metrics such as bounce rate, page views per session, and conversion rate. 

These metrics help you figure out how well your site is doing and what changes you need to make to make it more appealing to visitors and increase conversions.

Google Analytics helps you track all these metrics easily because it’s easy to provide valuable insights about how visitors interact with your website.

How Does Google Analytics Work with SEO?

SEO can be confusing for marketers who aren’t familiar with the terminology, but it’s a profitable resource for anyone looking to swell up sales.

For example, if users are leaving without buying anything from your eCommerce store after visiting multiple pages, then perhaps those pages need to be restructured so they contain more relevant content. 

Or if visitors are clicking through multiple pages before converting into customers, then those pages may just not contain the right information for them at this stage in the buying process.

So, how do you find out what’s causing the issue?

Google Analytics may help track the most popular keywords people use when they’re looking for your products or services. 

You’ll be able to leverage the content around those keywords in order to rank higher on search results pages (SERPs). The more traffic you receive from SERPs, the better chance you have of getting conversions and making money from your website.

Google Analytics and the Importance of Organic Search Marketing

Search engines are a valuable source of traffic for many websites, and if you’re not using SEO strategies to improve your site’s visibility in search results, you’re missing out on a huge opportunity to increase your site’s traffic and generate more leads and sales.

SEO marketing is vast, and bringing about a good strategy for your website can be quite tricky. There are multiple schools of thought on this topic, and creating a strategy that is effective for your site requires a solid understanding of both SEO and Google Analytics. 

If you’re not familiar with the best SEO marketing in Singapore, don’t worry — we at W360 Group got you covered. Providing you with the right information to create an effective strategy is paramount for us. We give you metric insights that show where your content isn’t working well and where it is, so you can make an effective KPI dashboard. 

Want to know more about that? 

Our next blog post, titled,  “Understanding the Most Important Google Analytics Metrics,” will dive deeper into the following advanced reports that generate value and how they relate to business goals. So, stay tuned!