If you are a digital marketer or produce web and blog content, the term ‘search engine optimization (SEO)’ must sound familiar to you. It is the key to pulling the rank of your content up on Google. Nevertheless, if you are new to the field and looking for in-depth SEO knowledge, you are in luck. In this post, you are going to learn:
- SEO Campaign Strategy and why it is important in 2022.
- The basic elements that are optimized (keywords, backlinks, etc.)
- Top 8 strategies to improve your SEO in 2022.
Why is SEO Important in 2022?
At present, businesses around the globe are rapidly digitalizing their operations with advancements in technology. The booming of e-commerce that took place during the pandemic has now become stabilized, and more and more businesses tend to rely on online data to receive leads and expand their reach. When more content is added to the internet, the competition among similar subjects rises subsequently, making it a race to rank up on Google. If your content is not among the top search results of Google, most likely you will not have enough traffic flowing in. The key to ranking up in Google is effective SEO Campaign Strategy.
The Basic Elements to be Optimized
When optimizing your content, there are a few specific areas that you need to pay attention to.
1. Target Keywords
When internet users make queries on Google, there are common words or phrases that they type on the search bar. These words and phrases are known as keywords, and they play a major role in determining your Google ranking. The ranking of keywords constantly changes, and you need to maintain your content up-to-date accordingly.
Metadata displays a glimpse of your content to the readers on Google search results. Google uses crawlers to gather the abstract of your content through metadata and match it with search queries.
Backlinks link your blog posts or other articles to your website. They improve your domain authority, as well as help you get more traffic to your website.
4. Technical SEO
Technical SEO is another element that you need to consider when optimizing your content. No matter what content you publish, at the end of the day, it has to be easily accessible to the users. When following technical SEO tips, it is also important to pay attention to mobile-friendly SEO strategies.
Top 8 SEO Campaign Strategy in 2022
If you write or publish online content and haven’t won any luck getting a top rank on Google, below are 8 effective SEO strategies that can make your dream come true.
1. Write your content for humans first, and search engines second.
Google algorithm gets smarter day by day, hence, don’t try to outwit the search engine through loopholes. Prioritize humans as your audience and make sure to provide them with valuable, informative, and well-organized content. Need not say, search engines will find you to be a reliable source of information.
2. Position your targeted keywords right.
When doing keyword research, first you need to figure the focus keyword out, and then dig into relative long-tail variants. According to their rankings and relevance to the content, you need to position them in the proper places for the search engine to notice.
3. Avoid dead links, error pages, and messy site structures.
When creating content, it is crucial to structure your platform to be user-friendly. If your website or the blog contains dead links, error pages, and inconvenient structures, you will eventually lose traffic and get your content de-ranked.
4. Build relevant links.
To improve your rank, you need to follow an excellent SEO link-building strategy. One factor that strengthens authoritativeness and trustworthiness is having relevant and safe links in your content. If you add backlinks to your content, make sure to revert them to related landing pages.
5. Make use of featured snippets.
Featured snippets are a great SEO campaign strategy that plays the main role in SERPs these days. A featured snippet is a box that usually appears at the top of search results that contains several highlighted points of the article. Featured snippets contain the summary of the most important facts cited in the content. To make a snippet effective, use bullet points, numbered lists, and infographics.
6. Improve the speed of your site.
It is a popular fact that internet users have little to no attention span when it comes to navigating. If your site takes too long to load, you would be losing traffic. Improve the overall smoothness of your UC by deleting old plugins, cleaning up code, and optimizing images for the convenience of the users.
7. Keep up with Google’s algorithms.
Google is a frequently updated search engine. To appear among the top search results, your content has to comply with Google’s constantly updating algorithms. Keep good track of Google’s algorithms and update your content accordingly to enhance its trustworthiness.
8. Improve existing content.
Publishing content is not the end of your task. As the world moves forward, the facts you publish online also evolve. To bring more organic traffic, you need to provide your audience with accurate and up-to-date information. Therefore, make sure to improve your existing content by adding missing content, updating data, and restructuring the flow.
SEO Success Stories You Would Like to Know
Following search engine optimization strategies enhance the quality of your content, improves its rank, and brings more traffic to your website. Here are two inspirational SEO success stories.
Story of Hugo Boss
Hugo Boss’s online marketing strategy combines analytical work with a strict campaign structure. Its seasonal campaign “Christmas Snow Wallpaper” marked a significant turning point in rankings with the keyword ‘Snow Christmas Wallpaper’, bringing a splendid spike of 3000% in website traffic in November and December 2021.
Story of Ford Motor Company
The story of Ford Motor Company is related to enhancing brand awareness. To strengthen its online presence, Ford used effective SEO strategies to create an online forum for people to share their experiences with Ford’s new cars with others. This hit a great success with the sturdy framework of the Ford Fan Award and met its goal of enhancing brand reputation in the automotive community on the internet.
Need Help with SEO?
SEO is not a piece of cake for everyone. You may be an excellent writer who does not have sound knowledge of SEO. At W360, we offer a wide range of SEO solutions to businesses to enhance their online presence and expand business operations. Contact us at +65 69702800 for the best SEO solutions in Singapore.