Watch Out for these 15 Up-and-Comers and Experts in SEO

As a professional in the world of Search Engine Marketing, it’s always necessary to be updated with the latest news and techniques. At times, seemingly minor tweaks can make a huge difference to what you’re doing this instance. As such, in such a complex and volatile market, it never hurts to have an industry expert to look up to and get inspiration from.So, here are 15 of the most prominent up-and-comers and experts in SEO you’ll definitely want to follow:

Top 5 Industry Experts

  1. Matt Cutts, Google and United States Digital Service

As one of the most famous web celebs, Matt Cutts is frequently followed by SEO experts because he is the one who delivers the latest news about Google’s algorithms. He holds a position as head of Google’s webspam team and his expertise lies in software engineering. These days, however, he’s taken a leave of absence to serve an ad hoc project with the U.S. Digital Service.

  1. Rand Fishkin, SEOmoz

As one of the founders of SEOmoz, Rand Fishkin is one of the most recognizable figures in the field of SEO. SEOmoz is a company that leads the industry in creating more effective optimization tools and improving the existing SEO community and resources. He can be seen frequently on Whiteboard Fridays.

  1. Neil Patel, Quick Sprout

Known as one of the top online marketers and entrepreneurs worldwide, Neil Patel has founded Crazy Egg, KISSmetrics, Hello Bar, and Quick Sprout. Did you know that President Obama recognized him as one of the top 100 entrepreneurs under the age of 30?

  1. Danny Sullivan, MarketingLand

Danny Sullivan is the founding editor of Search Engine Land. Based in California, he’s considered as a journalist, technologist, and entrepreneur. Lately, he’s also announced that he’ll be part of Google as an advisor to their search division.

  1. Brian Dean, Backlinko

Brian Dean is the founder of Backlinko. This site specializes in SEO, link building, content marketing, and conversion rate optimization. His other specialties include blogging, social media, and email marketing.

10 Up-and-Comers

  1. David Mihm, Local Search Optimization Specialist

As a specialist in local search, David Mihm is also the director of local search strategy in Moz. In 2012, he also co-founded and later sold the site to Moz.

  1. Yaro Starak, Entrepreneurs-Journey

As a site owner for Entrepreneurs-Journey, Starak recently wrote a blueprint for bloggers to become millionaires. He states that there are three simple premises when it comes to building a blogging business: starting a blog, growing an email newsletter, and selling their digital products.

  1. Darren Rowse, ProBlogger

As the owner and mastermind behind ProBlogger, Darren Rowse has founded several other top blogs such as,, and b5media. He’s also a consultant and speaker who’s based mainly in Australia.

  1. Moosa Hemani, Inbound Marketing

Moosa Hemani is the founder of an inbound marketing agency called He also currently works for Thrive Internet Marketing and writes regularly on his very own blog.

  1. Tim Ash, SiteTuners

As the CEO of SiteTuners, Tim Ash is one of the few experts who has focused their support and agency efforts on conversion rate optimization. He wrote a book called Landing Page Optimization and holds a role as the Conversion Conference’s chairperson.

  1. Jason Quey, Business Consultant

As another up and coming Business Consultant, Jason Quey believes that Google will be constantly focused on user activity. This is in reference to how the world’s leading search engine aims to bring more relevant information to users.

  1. Brian Massey, Customer Creation Equation

Brian Massey is widely known as an author, computer programmer, entrepreneur, and speaker among other things. He wrote the book “Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist”, which mainly talks about five online formulas that can be applied by businesses.

  1. Bryan Eisenberg, Author, and Keynote Speaker

SEO experts have Bryan Eisenberg to thank for coining the term Conversation Rate Optimization or CRO. Aside from having his own blog and being a keynote speaker, he’s also one of the co-authors of the best-selling books entitled “Always Be Testing” and “Call to Action.”

  1. Paddy Moogan, Distilled

As Distilled’s Head of Growth Markets, Paddy Moogan is an SEO expert who’s authored the book entitled, “The Link Building Book.” He regularly speaks at industry conferences and contributes to Search Engine Land, Moz, and SMX.

  1. Larry Kim for PPC

As the founder of WordStream, Larry Kim is well known in the world of Pay-Per-Click. He was also the Chief Technology Officer of the same site. Additionally, Kim is also a columnist for Search Engine Land and Inc Magazine.

Staying updated has its perks, especially if you’re aiming to bring your site to the next level. So, keep your eye on these top influencers and you’ll most certainly learn much when it comes to SEO.