Search Engine Optimisation (SEO) is a collection of activities and best practices aimed at heightening the visibility of a business to potential customers. These efforts include content creation, keyword optimisation, and internal linking along with other off-page and on-page activities. The goal for any business when engaging in SEO is to build a steady and growing flow of organic traffic into their website which will eventually lead to skyrocketing sales and conversions.
While SEO might sound like the right step to take for your business, you should always keep in mind that SEO is made up of a whole host of activities. You will need to carry out the necessary SEO efforts while running your business. This is where SEO services can come in handy. Any SEO company worth its salt consists of experienced professionals, knowledgeable in getting your business to rank on page #1 of Google’s Search Engine Results Page (SERP). Here are 3 reasons why you should hire a professional SEO service.
When you engage with SEO services in Singapore to beef up your business’ visibility on the SERP, the first step they will take is to conduct a website audit. It is an introspective part of the SEO service that is rendered to the clientele as the audit will suss out any technical SEO issues, on-page problems and any other concerns related to user experience. When a team of SEO experts get cracking on the website audit, they are able to better understand the health and standing of the website in the eyes of search engines like Google.
You might think that you could easily do the same. After all, aren’t there website audit sites like Semrush and SEOptimer that you could use? But, highlighting the problems is just scratching the surface of what a website audit is meant to do.
Far from just identifying these problems, the SEO service in Singapore will be able to provide actionable recommendations. Whether that includes enhancing the mobile experience for users or optimising the page loading speed, a professional SEO team will be able to determine these action tasks and act on them.
If you’ve done even the slightest bit of research into kick-starting your SEO efforts then you would be aware of the power of content in ramping up your business’ visibility. Content is important for several reasons. When your website is rich in content, it signals to search engines that you have information needed to index the page which improves ranking. Moreover, when you add in new content on a regular basis, it tells the search engine that this website is active. Plus, when you create engaging and fresh content, you are providing an exceptional user experience.
We can go on and on about the importance of creating content but it doesn’t just end there. You could very well create content and publish endless pieces of blog content. However, if the content is not optimised with the relevant keywords or if the topics are irrelevant to what users are looking for, then all your efforts will be in vain.
This is why you need Singapore SEO services. An SEO expert will be able to determine which keywords are the most relevant and map out a posting strategy. Furthermore, they will be able to identify which topics are most pertinent to your customer base, so that you can get started on creating fully optimised content!
Customised SEO Reports and Insights
Suppose you have completed all the steps necessary to increase your business visibility. You have done a website audit, researched the relevant keywords and optimised your content. But, to your horror, you find only several of your landing pages ranking on Google’s SERP and what’s worse, your competitor’s websites are ranking above yours.
But you did everything right. Or, did you?
This is where close monitoring and strategizing come into play. An SEO team will be able to draw up a customised SEO report and nit-pick at obstacles in your SEO efforts. Whether it might be a recommendation to relook at the keywords list or to create more off-page articles to cement your website’s domain authority, having a professional SEO team in your corner will help improve your SEO performance.
Hire a Team of SEO
SEO is an important part of digital marketing as it increases your brand awareness and drives organic traffic into your website. Having an SEO team invested in helping your business grow is essential as they will come up with the best strategies to shore up your SEO efforts. At W360 Group, our SEO experts are determined to get your business to that illustrious page 1! We are with you every step of the way from the website audit to regular review sessions of the SEO campaign. Book an appointment with our digital superheroes when you click here!