Technical SEO Singapore: Key Fixes to Improve Your Rankings

By now, most brands understand the value of publishing engaging content online – it doesn’t just keep your existing customers engaged, but also draws in new visitors through organic reach and other Search Engine Optimisation (SEO) methods. However, even the best digital content strategies in 2025 will not be able to do much for a site that is technically faulty. 

If your site’s backend – the code that makes it work – is poorly set up, or contains errors, the negative effect on SEO will be almost as bad as the damage to your brand. This negative effect cannot be fully offset by high-quality content and link-building strategies, either, as the technical issues would cause your site to be buried low among competitors. Even those that visit your site by accident would press the back button almost immediately if they face technical issues, with a bad impression of your brand’s technical capabilities.

On the other side of things, you can boost your SEO ranking by optimising your site for faster load times, clearer structures, and good coding practices. Most importantly, with so many brands publishing content on a regular basis, the importance of technical SEO for Singapore businesses has spiked – any content strategy now needs to be combined with a strong backend if it hopes to be competitive.

Businesses looking to enhance their online presence must ensure their sites are up to date with the guidelines for technical SEO in Singapore to ensure their websites are not only discoverable, but also optimised for peak performance. 

Factors Affecting Technical SEO in Singapore

Although quite a few new challengers have popped up to give it competition, Google remains the most popular search engine worldwide, which is why most SEO practices – technical or otherwise – are based on its search algorithms. These algorithms look for original content with priority given to how useful it will be to the viewer. On the technical side, the algorithms prefer sites that offer a great user experience – which means sites that load fast, display content clearly, and can be accessed from any device.

This has led a shift towards mobile-centric development as part of technical SEO. Singapore, too, is seeing such a shift, especially due to the high mobile penetration within the country. It’s simple – when someone pulls out their mobile phone and asks it for recommendations on the closest place to obtain a product or service, you want your company to be the first name on that list.

So how do we make this happen? Here are some of the key technical SEO fixes that can significantly improve your search rankings.

Fix Website Errors and Indexing Issues

One of the first steps in technical SEO is ensuring that Google can properly crawl and index your website. If search engines can’t access your content, your rankings will suffer. One useful way to identify issues with your website is through Google Console, a powerful tool for diagnosing indexing errors. 

Some of the common problems that need to be fixed include:

• 404 Errors – Broken pages that prevent users and search engines from finding important content.
• Redirect Issues – Poorly implemented 301 or 302 redirects that confuse crawlers.
• Duplicate Content – Pages with similar or identical content causing indexing conflicts.

To fix these issues, you can try the following:

• Submit a sitemap in Google Search Console to help search engines crawl your site more efficiently.
• Use the “Coverage” report to detect and fix errors preventing proper indexing.
• Implement canonical tags to resolve duplicate content issues.

Improve Site Speed and Cover Core Web Vitals

Site speed, which is the time it takes for your site to finish loading, is a crucial ranking factor, especially in mobile-first indexing. Slow-loading pages can lead to higher bounce rates – as customers would rather check the next search result than wait for a slow website to load – reducing SEO performance.

These are some of the core web vitals you can adjust to reduce bounce rates through user experience:

• Reduce your Largest Contentful Paint (LCP) – LCP measures how fast the largest single element on a page loads. You could keep this low by breaking things down into bite-sized chunks that will fit on a mobile screen, while compressing images under modern formats like WebP.
• First Input Delay (FID) – FID assesses how quickly a page becomes interactive. This is why you don’t want long videos or ultra-high-res photos plastered on your site header, as this is a heavy hit to load times.
• Cumulative Layout Shift (CLS) – CLS evaluates the visual stability of a page, measured by how drastically the elements change position as your page loads. A simple template or responsive design can ensure a consistent layout and reduce this.

Ensure Your Site Is Mobile-Friendly

As mentioned earlier, a mobile-friendly site ensures you reach customers using their smartphones. Additionally, Google’s mobile-first indexing prioritises mobile versions of websites, so ensuring a seamless mobile experience is non-negotiable.

To improve your ranking in this aspect, use Google’s Mobile-Friendly Test to assess responsiveness, and ensure your fonts, buttons, and navigation features are optimised for small screens. Above all, avoid intrusive pop-ups that disrupt the user experience.

Optimise Your Website’s URL Structure

The URL is the site address that appears on the address bar at the top of your webpage. A well-structured URL (e.g. website.com/products/type1) improves both user experience and search engine understanding. 

The general rule here is simple: Keep URLs short and descriptive, using hyphens (-) instead of underscores (_). Avoid unnecessary parameters and dynamic URLs wherever possible, and try to include primary keywords relevant to the page content in the URL.

Strengthen Your Site’s Security with HTTPS

Google considers website security a ranking factor, and HTTPS encryption is essential for protecting user data and maintaining trust. When accessing a site encrypted with HTTPS, your browser will typically display a shield icon or some similar graphic, indicating that you are on a secure connection.

To secure your website, ensure your SSL certificate is properly installed and check for mixed content issues, where HTTP elements are still present on HTTPS pages. This check should ideally be done regularly, while you also need to update expired security certificates promptly.

Audit and Fix Internal Linking Issues

A strong internal linking structure helps distribute page authority and guides users to important content. To ensure this, you can do the following:

• Use descriptive anchor text relevant to the target page.
• Link to high-priority pages from within content to boost their visibility.
• Avoid orphan pages (pages with no internal links pointing to them).

Bring Your Site Up to Speed With Expert Technical SEO in Singapore 

By addressing these issues in their technical SEO, Singapore businesses can significantly improve their search rankings and stay ahead of competitors. Along with this, regular SEO performance audits and ongoing optimisation are key to maintaining performance. However, not all businesses are equipped with the technical personnel to update and maintain their website. 

Fortunately, your expert partner for technical SEO in Singapore is right here. Partner with W360 Group for tailored strategies that drive real results. As a Government-approved vendor under the government’s PSG eCommerce grant programme, W360 can also help you secure a subsidy on your digital upgrade – contact us today for a consultation! Your transition to digital marketing dominance awaits.