That is the reason why articles offering all the needed info in one place are starting to take the wind. This article is no exception. With content that includes ideas, statistics, and definitions from some prominent web entrepreneurs, this article was conceived with the aim of guiding you towards the creation of an effective web-business plan. So, without further ado, let’s get your Google AdWords campaign up on its feet properly.
SEMrush and SpyFu, Your Best Friends
The best friend of every single novice PPC marketer is none other than SEMrush.com. Firstly, most modelled campaigns that fail have their keywords to blame for that. If you’re going to model your competitor’s campaign, you might as well use their most frequently-used keywords.
SEMrush is an incredibly useful site which will help you achieve this exact goal. It analyses any campaign and displays the most frequently used keywords. This way, you’ll know the key to the top competitor’s campaign success. There is hardly anything more important than keywords when it comes to Google AdWords, so relax and go with what you find. This tool addresses and solves the biggest issue in failed Google AdWords campaigns. You won’t go wrong with keywording your ads if you make use of SEMrush.
The second most important advantage of SEMrush is that it shows the spend of competitors. In utilising this tool, you’ll know the difference between popular low-budget healthy keywords and the real money makers.
Another such site is SpyFu, which performs a similar function but in greater detail. Not only does it show every possible stat about any competitor, it shows you exactly what you need. The difference between SEMrush and SpyFu is that the latter lets you explore your competitor’s entire campaign history. There’s even a counter that shows how many days the target had been using AdWords for. From there, you can take a look at how their keywording process has evolved, and how it has allowed them to achieve the success they have today.
As for what SpyFu does for you in particular: it lets you target the type of keywords you’re after. Then it provides you with a list of the healthiest and highest-paid keywords. There’s even a “Great Buy” in every search, which means that those specific keywords are your most optimal choice.
In conclusion, a completely new PPC marketer can figure out which are the best possible keywords to use in a mere 15 minutes. No more extensive keyword research. Now, you can start making money almost right away.
Borrowing the Ad Copy
Input the relevant search terms and look up your competitor’s ads. You will see that all the successful ones are fairly alike in terms of quality. Now, head back to SEMrush and type in the desired competitor. You will be able to see all their ads and thus their general style. This is the crucial piece of the campaign puzzle.
Whatever you may be selling, the best competitor in that business has been there for years. You have two options:
- Reinvent the entire ad style as you see fit. Hope that it makes a breakthrough in the market that’s crawling with already successful ads.
- Model the style of your top competitors’ ads and use it for your own campaign.
And just like that, after about 30 minutes of research, you are now a real threat to your top competitors. It’s simple. They themselves are running it, and they can’t beat the same thing. That is not to say that you should expect higher earnings than the actual creators of your ads. However, following this method will usually allow you to make the heftiest sum you could possibly make at your current position.
Rely on Automatic Keyword Insertion
The constant growth of Google AdWords as a tool for success now lets you save hundreds of hours. It is well-known that every landing page needs to fit its specific search terms. This is a lengthy upgrade that takes hours upon hours to complete, depending on the size of your services.
Every PPC marketer that wants success will invest in this improvement without exception. It is likely that the top competitors would not be there without this enhancement, but the process itself is now much easier to execute and takes mere minutes. Now, your keywords will transform to fit your landing page as well as the customers’ search results.
Note, however, that you should keep less landing pages and more valuable keywords instead of having both in high number. What does this mean? Let’s put it in an example.
You’re a seller of specifically dark honey, but you want more ad clicks than you’re already getting. You’d prefer if those looking for light honey would consider your offer and click on your ad, but you don’t want to mislead. So how do you do one and not the other at the same time? If you enter the “[KeyWord: Honey]” line of code into your ad, you’re set. That’s all you have to do in order for your ad to appear in every honey-related search.
No matter what type of honey the customers are looking for, they will see your ad. But, it won’t say “Dark Honey” (if that’s your original keyword), but just “Honey” instead. Since your ad states not the type of product, but only its name, you get clicks without having an irrelevant ad.
Of course, if someone searches “Dark Honey”, AdWords will recognize this and ignore the line of code. Hence, it will display your ad with the entire original keyword.
From Months To Minutes
With the mentioned strategies in mind, you can model every successful part of the top Google AdWords campaigns. To top everything off, you can do what used to take dozens of days in less than a few hours. Maximizing your revenue in a very short amount of time has never been easier than today.