Following these proverbial rules and principles are the best way for one to learn the fine art of digital advertising. Doing so could help you to get a good start to your career, or it can change it for the better. And while it’s easy for one to start off on the wrong foot, there’s nothing a slight re-education on the key principles of digital marketing can’t fix. In particular, educating yourself is important because SEO is never a stable line of work. One needs to keep track of which trends are alive and which are on the path to their demise.
As such, through conducting meticulous research, we’ve identified a few key points that are important to take note of to ensure campaign success. For instance, how does speed affect your SEO ranking? Is social media worth the extra hassle? What about link building? These are some things we’ll look at in this article. Following these tips is certain to give your organic traffic and ranking a boost.
- Anything that slows down your website must go
Page speed has always been an important consideration for SEO. However, only recently has this factor increased in importance in terms of how businesses’ websites are ranked. Before, a slowly loading page was a normal occurrence. But nowadays, the unforgiving algorithms spare no one and are merciless towards those who don’t take care of page loading speed.
This has been proven by research which shows that roughly 40% of visitors will abandon websites with loading speeds of more than 3 seconds. In turn, a whopping 80% would elect to not visit the website ever again.
- Point links to other websites with similar and relevant content
Most beginner website owners and marketers are afraid of posting links to authoritative pages. Why? That’s because they believe these links will drive away visitors from their own content. However, you’ll find that that’s not true.
On the contrary, link building has always been one of the basic ways of increasing traffic and improving ranking. Link building is a form of trackable traffic and thus, it could impact your SEO ranking very much. Keeping your number of links to a moderate amount is key to achieving optimal results for your SEO strategy. For every customer that clicks on that link and leaves your website, approximately 4 more will enter the page. It’s an investment that pays off.
- Write for readers, not search engines
Okay, what would you say is the most important term in online advertising? Many would mention “Keywords”, and they’d be right. Keywords have been the subject of digital marketers’ obsession and when used right, can bring about significant results. But viewing them as the only important factor in increasing your SEO ranking can be dangerous.
For instance, if you spam too many keywords in a post, your text may come across as artificial. Doing so will make it seem like your brand has no essence to it, and that is not the way to go. As such, sacrificing a few keywords in order to improve your content for readers is the least you could do to satisfy the audiences that follow you.
- Encourage other business to post links to your pages
Having links to trustworthy sites is important, but linking achieves its full potential only when you harness the power of backlinks. Backlinks are established in order to make sure that your website gets visits from other pages and not just through Google. The search engine recognises the diversity in clicks and will then work to improve your ranking drastically.
Dofollow and Nofollow links comprise a natural link profile that is the proverbial Holy Grail of every digital advertiser. A balance is needed in order to conquer the market in its entirety.
- Use web analytics from the very beginning
One important reason why pages fall apart is the lack of awareness about what’s going on. We tend to only expect results, but desired results are not merely just received. They are a collection of monitoring sessions over an extended time period.
This is where web analytics come in handy, as it will able to tell you which parts of your campaign are performing, and which are not. By being able to identify what’s wrong right away, you’ll then be able to get to the bottom of the issue quickly and solve it while it is still in its early stages. Advancement in the marketing industry is only possible through extensive evaluation and analysis.
- Consistently cross post and share things through your social media accounts
We can’t stress the importance of this enough. By developing a set-up from which a myriad of people can reach your website through different gateways, you are sure to make your SEO ranking skyrocket. Google recognizes the difference between organic clicks and those from Facebook, Instagram and other platforms. This informs the engine that your online presence is formidable and that you need additional support.
Cross posting is one underrated aspect of controlling social media accounts. By sharing stuff from Twitter on your page, you create a double gateway, which is an SEO gold mine. Most users and admins only share stuff on the page itself, but don’t look at or pay attention to content on different social media sites. Thus, one could say that the only limitations to our SEO ranking that exist are the ones that we’ve set ourselves.