Google Algorithm Changes: What is It and How Should an SEO Expert React

SEO Expert

Search engine optimisation (SEO) is an ever-changing field. One of the biggest challenges that SEO experts face is keeping up with the constant updates and changes to the Google algorithm. As an SEO expert in Singapore, it is crucial to understand what these algorithm changes are and how to react to them in order to stay ahead of the competition.

What is a Google Algorithm Change?

Before we get into the changes in the algorithm, it is important to understand what a Google algorithm is and what an ‘algorithm change’ means. The Google algorithm is the set of rules that determine which websites appear at the top of the search results for a given query. Google regularly updates its algorithm to improve the quality of its search results, and these updates can have a significant impact on a website’s visibility and ranking.

When it comes to reacting to these changes, an SEO specialist in Singapore must be proactive and stay informed about any updates and how they may affect their clients’ websites. There are a few key ways one can stay afloat of these changes, endorsed by Google itself. Let’s take a look at a few. 

Stay Active in SEO Communities

One way to do this is by subscribing to industry news and staying active in SEO communities, where information about algorithm updates is often shared. SEO is constantly evolving, and participating in SEO communities can help you stay informed about the latest changes in Google’s algorithm and best practices for optimising your website. SEO communities can also give you the opportunity to get feedback and advice on your own SEO efforts, which can help you improve your strategies and get better results. This way, you can connect with other professionals in the industry, which can be beneficial for sharing information, gaining new insights, and collaborating on projects.

Stay updated with SEO trends

Staying updated with SEO trends is important and can help SEO experts ensure that their website is in compliance with the latest guidelines and is optimised for the current algorithm. Understanding new technologies and user behaviour can help  SEO specialists in Singapore adapt to these changes and ensure that their websites are providing a good user experience. This way, the SEO specialist can stay ahead of your competition by implementing new strategies and tactics before they become widely adopted. 

Comply with Google’s guidelines

Another important strategy is ensuring that your website complies with Google’s guidelines and best practices. This means following the latest recommendations for on-page SEO, link building, and content creation and avoiding any tactics that are considered to be manipulative or unethical. 

Compliance with the guidelines ensures that the website will not be penalised. Google’s guidelines are in place to ensure that websites are providing a good user experience and are not using manipulative tactics to inflate their search rankings artificially. Websites that violate these guidelines can be penalised, which can result in a drop in search rankings or even removal from the search index. 

It can also assist an SEO expert to ensure that their website is trustworthy and credible and improve the it’s reputation.

Publish high-quality content

Google’s algorithm is designed to provide users with the most relevant and valuable search results. High-quality content can help improve the user experience by providing users with the information they are looking for in an easy-to-read and engaging format.

High-quality content can help establish a website as an authority in its industry and build reputation with users. Websites that provide valuable and informative content are more likely to be seen as credible and trustworthy, which can lead to higher search rankings and more traffic.

This strategy is especially helpful for an SEO expert because when Google crawls a website with high-quality, informative and relevant content, it can determine the website’s relevance and value for specific keywords. This can help improve the website’s search rankings. 

This content can undoubtedly increase website engagement by encouraging users to spend more time on the site, read more pages, and return to the site in the future. This type of engagement signals to Google that the website is providing a good user experience.

Monitor website performance

It is also important to regularly monitor your website’s performance and make adjustments as necessary. This includes tracking your website’s ranking for integral keywords, monitoring your website’s traffic and engagement, and identifying any issues that may be impacting your website’s visibility.

By monitoring website performance, an SEO expert in Singapore can gain insight into how users are interacting with the website, including which pages are most popular, which search terms are driving traffic to the website, and which pages are causing users to leave the website. This information can be used to optimise the website to meet users’ needs and expectations better.

Website performance monitoring can also help an SEO specialist identify technical issues that may be impacting the website’s visibility and usability. This includes issues such as broken links, slow page load times, and crawl errors that can negatively impact search engine rankings. Keep in mind that broken links can also be considered technical SEO issues, and Google’s algorithm takes into account various technical SEO factors to rank websites.

Fix broken links

Identifying and fixing broken links can be beneficial for a website’s search rankings in the context of Google’s algorithm changes. Broken links can create a poor user experience by preventing users from accessing the content they are looking for. Identifying and fixing broken links can help ensure that users are able to navigate the website and access the content they need, which can improve their overall experience and satisfaction. This can be beneficial for search engine rankings as it signals to Google that the website is providing a good user experience.

Broken links can also affect a website’s crawlability by preventing search engine crawlers from accessing certain pages on the website. This can lead to those pages being de-indexed or not being included in search engine results, which can negatively impact the website’s search rankings. Identifying and fixing broken links can help ensure that all pages on the website are easily accessible to search engine crawlers, which can help improve the website’s visibility in search results. 

It is essential that SEO experts fix any broken links, as it can be beneficial for search engine rankings by addressing technical SEO issues and making sure that the website complies with the best practices and guidelines.

Use Alt tags

One simple method of staying up to date with Google’s algorithm as an SEO specialist in Singapore is to use alt tags. Alt tags, also known as alt attributes, provide a text alternative for images, which can help make a website more accessible for users who are visually impaired or using assistive technology such as screen readers. This can also help with the website’s accessibility compliance.

Since alt tags can provide context for images, this can help improve the website’s overall usability for users. When images are not loading properly, or if the user is on a slow connection, alt tags can help explain the context of the image and prevent users from clicking out of the website. 

Alt tags also provide a way for search engines to understand the content of images on a website, which can help improve the website’s visibility in image search results. By including relevant keywords in alt tags, an SEO specialist can help ensure that the images on their website are more easily discoverable by users searching for those keywords. Note that alt tags can also help a website adhere to web accessibility guidelines. Many guidelines recommend providing alt tags for images as a way to make a website more accessible for users with disabilities.

In summary, as an SEO expert in Singapore, it is crucial to stay informed about Google algorithm changes and take proactive steps to ensure that your website is always in compliance with the latest guidelines and best practices. By monitoring your website’s performance, you will be able to keep up with your competition and remain at the top of the search engine results.

Don’t get left behind in the ever-changing world of SEO! Stay ahead of the game by understanding the latest Google algorithm updates and learning how to react as an SEO expert. Contact the experts at W360 Group to improve your website’s search engine visibility today!